Product Development & Customer Discovery

Objective:

This course is set to equip participants with the skills and methodologies to develop customer-centric products by mastering the art of customer discovery, iterative product design, and market validation.

Course Structure:

The course is divided into five comprehensive lessons that cover the entire life cycle of product development and customer discovery. By the end of the course, participants will create a product development road-map for a hypothetical or real product, incorporating the appropriate framework and its key elements.

Module 1: Understanding Product Development

Module 2: B2B vs. B2C Development

Module 3: Lean Product Development

Module 4: Identifying Market Needs

Module 5: From Launch to Market Success